Our old friend Tomas is preparing to launch a brand-new sustainable clothing collection. To attract market attention, Tomas decided to conduct pre-launch promotion through social media. However, he lacks sufficient resources to produce high-quality content.
During the cooperation with Kevin fashion manufacturer, women actively proposed an idea: by making videos of the production process, showcasing the brand’s environmental protection concept and the high-quality craftsmanship of its products. The video detailedly recorded every step from design to production, including the use of recyclable fabrics, the selection of eco-friendly dyes, and the precision of the craftsmanship, highlighting the brand’s commitment to sustainability.
This video not only enables potential consumers to better understand the core values of the brand, but also injects strong story-telling and affinity into the brand. After being released on social media platforms, the video quickly attracted a large number of viewers and discussions, leading to a surge in pre-orders.
Tomas said: “The creativity and support from the factory not only saved us costs, but also laid a solid foundation for the launch of the new products.”
